THE PROBLEM

How do you drive awareness and need for the adidas AlphaBounce Beyond running shoe?

THE SOLUTION

Differentiate the product.

The Alphabounce Beyond were designed for the athlete who runs to be the best at their sport. We designed and built a campaign landing page on Adidas.com to showcase the versatility and enhanced features, leveraging assets of leading athletes cross training in the Alphabounce Beyond.  

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Alphabounce Beyond // Anthem 

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1.1 million visits in the first two weeks.

In the first two weeks of launching the campaign the landing page had over 1.1 million visits with an increase of 1.2 million in the following two weeks.