THE PROBLEM

How do you raise the prestige for a post-secondary institution with a 50-year legacy of being the local trade school?

THE SOLUTION

BCIT for a Complex World. 

Our proprietary brand strategy process brought key BCIT stakeholders together to carve out a space where they could dominate in a cluttered category. The positioning leveraged key insights uncovered during the process including culture, reputation & regard, escaping the category, and technology & humanity.

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BCIT // Brand Launch

Brand reputation gains across key target audiences.

Brand Reputation Tracking has seen gains in ‘Likelihood to Recommend’ across four key target audiences including working population; post-secondary students; parents of students; and business influencers.