How do you raise the prestige for a post-secondary institution with a 50-year legacy of being the local trade school?
BCIT for a Complex World.
Our proprietary brand strategy process brought key BCIT stakeholders together to carve out a space where they could dominate in a cluttered category. The positioning leveraged key insights uncovered during the process including culture, reputation & regard, escaping the category, and technology & humanity.
BCIT // Brand Launch