THE PROBLEM

How do you convince someone that not all rice snacks are bland and boring?

THE SOLUTION

Show them the unexpected. 

When you bite into Crispy Minis, they are unexpectedly flavourful. Our opportunity was to really bring this to life - literally - and drive home the brand difference in a fun and unexpected way.

Crispy Minis // Video

Crispy Minis // Ketchup

Crispy Minis // Salt & Lime

Crispy Minis // Italian Herb & Olive Oil

Crispy Minis // Ketchup

Household penetration increased by 3% versus a year ago and sales are up 7%.

Early creative testing also put this creative in the top 15% of all Canadian CPG ads with above norm performance on Branding, Likelihood to Buy and Persuasion.