The Problem

How do you make a splash at a media event with 2 days and zero dollars?

The Solution

You partner with Marshawn Lynch (NFL legend and Skittles enthusiast) to intercept the spotlight.

Crowds at a DAZN event in Toronto were greeted with a literal metric ton of Skittles cascading out of Marshawn’s SUV and onto the ground in front of them. It was unexpected, colourful, and loud, but most importantly it won the Internet.

Skittles // Video