The Problem

VW wasn’t feeling the brand love as much as they used to.

THE SOLUTION

Capitalize on a moment when love is already in the air: on Valentine’s Day

The question “how did you two meet?” tends to be reserved for couples. But friends can have interesting stories of how they “fell” for each other too. We opened this conversation to platonic love birds by using social media to ask our fans to send us the stories of how they met their best friend. Then, we picked a handful of the most entertaining ones and invited them to be interviewed.

Platonic Love Bug // Teaser

Platonic Love Bug // Derrick & Mark

Platonic Love Bug // Jessie & Zoey

Over 200 people submitted their own Platonic Love Stories.

We quadrupled the original goal of 50 entries, and garnered over 850 post engagements. The three winning “couples” were interviewed in person and showcased in a video series on Volkswagen Canada’s YouTube channel. Everyone else was thanked for participating with an exclusive Platonic Love Valentine’s Day card from Volkswagen.