How do you get teens to drink milk again after a decade of declining sales?
Make milk entertaining
Teens lead busy lives, so we set out to be part of their relaxation routine. We created Snack Time, a social content platform with short, funny, Adventure Time–worthy animated content that featured milk and other snacks as the stars. Our goal wasn’t to advertise to ad-wary teens, but entertain them with content they would want to engage with and make a part of their lives – the same way milk should be.
Milk sales increased by 25%