The Problem

How do you get teens to drink milk again after a decade of declining sales?

Make milk entertaining

Teens lead busy lives, so we set out to be part of their relaxation routine. We created Snack Time, a social content platform with short, funny, Adventure Time–worthy animated content that featured milk and other snacks as the stars. Our goal wasn’t to advertise to ad-wary teens, but entertain them with content they would want to engage with and make a part of their lives – the same way milk should be.

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Milk sales increased by 25%

Snack Time not only reversed a decade-long decline in milk sales among teens, but those who watched our content consumed 2.5 more servings of milk per week than those who didn’t.