The Problem

How do you re-establish VW as a performance-driven, fun-to-drive brand?

The Solution

You bring the power to the people.

We embraced VW’s roots as the people’s car, and brought the new Jetta GLI to a small Canadian town. And instead of the high-end camerawork and elaborate CGI typical of the performance category, we let the people from the town shoot, curate, and even distribute our content.

Volkswagen // Video