The Problem

How do you convince elite travellers to choose a train trip over more exotic experiences?

THE SOLUTION

Sell a once-in-a-lifetime journey

There aren’t many ways to enjoy the majesty of the Rocky Mountains. That’s why our goal was to convince die-hard travellers that Rocky Mountaineer wasn’t just a train ride, it was something they had to cross off their “to see” lists. Channelling the awe that guests feel while on the train, we created a campaign called “All Aboard Amazing” that used animation and fairy-tale storytelling to show that Rocky Mountaineer was a magical experience that world travellers couldn’t miss.

A 17% increase in revenue

After just five months, the campaign not only increased Rocky Mountaineer’s revenues by double-digits, but helped them to set a new record of over a dozen million-dollar sales.