How do you launch a cannabis brand when regulations prohibit promoting cannabis brands?
Emerald Health Therapeutics // Case Study
Slumbr // Boring Man
Slumbr // Workout
Slumbr // Knitting
Emerald Health Naturals // OOH
EndoHelp // Website
Name recognition without using a name.
We managed to promote Emerald’s brand across Canada using mediums that are off limits to cannabis companies without breaking a single regulation. And we created associations between Emerald and the top three needs of cannabis users. All without mentioning cannabis or making a single health claim.