The Problem

How do we encourage people with information about crime to speak up?

Let's create a #WorldWithoutCrime

We wanted to shift people’s perceptions of Crime Stoppers from an arm of the police department to a service that can be used for real social change. The #WorldWithoutCrime platform was created to empower people with optimism and encourage them to submit tips. The spots showcased everyday fears like assault, kidnapping and gang activity, but nothing actually happens in the end. Our objective was to show people how the world could change with their help. 

Crime rates are down

#WorldWithoutCrime got immediate positive response, it sparked a conversation on Crime Stopper’s social channels and was featured on the local news. Not to mention, tips were up 15%, arrests have more than doubled and crime in Metro Vancouver decreased by 11.2%. Maybe it isn’t impossible to create a world without crime.